meet the women

inside the room

Behind every business is a founder making decisions, solving problems and building something that didn’t exist before.

The women inside The Business Advisory™ don’t just run companies – they are operators, innovators and change‑agents who are rewriting the rules in industries as varied as healthcare, education, marketing, trades and tourism.

They’re leaders who see opportunities where others see obstacles, and they’re committed to building businesses that are both commercially successful and deeply meaningful.

Below are a few of these founders and the companies they’re building – proof that when ambitious women come together, entire industries start to shift.

  • $90M

    IN SALES
    GENERATEd

  • 500+

    CEO'S
    SUPPORTED

  • 12+

    INDUSTRIES
    REPRESENTED

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michelle walsh

hourglass time education

An early childhood consultancy improving quality standards across the sector through training, partnerships and policy reform.

“Building a woman-owned business means shaping the culture, setting the pace and leading a team who lift each other up.”
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CLAIRE JACKSON

THE HABIT LAB

Australia’s first professional development company dedicated entirely to helping people build better habits for how they work and live.

Through training, speaking and digital tools, The Habit Lab teaches simple, science-backed systems that help students, teams and leaders turn what matters into daily behaviour — protecting their time, energy and wellbeing along the way.

“Building a business as a woman means… daring to build the world you wish existed — and then leaving the door open for other women to walk through it.”
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DESALIEGH HARVIE

Mind Bubbles

Mind Bubbles is reshaping how children’s mental and emotional wellbeing is supported in the early years.

Informed by developmental neuroscience and trauma-informed practice, the framework strengthens emotional regulation, resilience and positive identity during the most critical years of brain development.

While this work benefits all children, our mission is particularly focused on those navigating stress, trauma and adversity, helping create more informed, inclusive and responsive environments where vulnerable children can truly thrive.

"Building a business as a woman means balancing purpose with responsibility; building something strong enough to succeed, and meaningful enough to leave a legacy for the next generation of children."
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Lisa Freda

THE STAY EDIT

I’m building a curated platform that brings together South Australia’s most beautiful boutique stays and experiences helping travellers discover places worth planning a trip around, while giving independent operators meaningful visibility.

“Building a business as a woman means trusting your intuition and backing your ideas before anyone else understands them.”

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Jacki Brown

New Leaf® Arboriculture

A premium-service arboricultural consultancy based in Sydney, helping property owners, managers and project teams make good decisions about trees, by understanding, respecting and managing trees in ways that sustain their long-term benefits to human wellbeing, environmental balance, and economic value.

"Building a business as a woman means challenging the status quo, working with finesse not force, and striving for outcomes that work for our places, our health and our communities."
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Beth Ireland

Revi Social

We're a digital marketing agency focused on fashion, wellness and lifestyle brands. Our mission is to help purpose-led businesses grow profitably, while creating positive cultural impact.

"Building a business as a woman means moving beyond outdated systems and creating successful companies that reflect the way we genuinely want to live and lead."
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Kendall Schutz

Nexus Co Solutions

A healthcare consulting firm helping medical and allied health practices build strong, sustainable businesses through leadership development, operational strategy, people and culture frameworks, and practice optimisation.

Our work focuses on strengthening the foundations of healthcare organisations so clinicians can focus on delivering exceptional patient care.

"Building a business as a woman means leading with both courage and compassion, backing your vision even when the path isn’t clear, and creating opportunities for others to grow alongside you. It’s about building something meaningful that not only succeeds commercially but genuinely improves the lives of the people and communities it serves."
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Caitlin Armstrong

The Social Voice

A content and education platform helping creators and business owners grow their brands online through high-quality content, templates, and social media training.

"Building a business as a woman means rewriting the rules and proving that women can lead, create, and succeed on their own terms."
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Jess Engleson

Concrete Busters & Breakaway Concrete Cutting and Drilling

We're not just building businesses — we're revolutionising an entire industry from the inside out.

Beyond scale or market share, the real mission is changing the way trades businesses are run: how people are treated, how family-run companies are perceived, and how tradies see themselves and their worth.

The trades industry is one of the few spaces where big corporates can't take over — and that's a power most tradies don't yet realise they hold. I want to change that.

By instilling confidence, raising standards, and thinking nationally (and why not globally?), I'm proving that small businesses don't have to play small — and that a tradie with the right mindset and support can become a major contractor on major projects.

A huge part of that has been backing my partner to take his trade to lengths neither of us thought possible, and watching that belief unlock a vision neither of us knew we were chasing.

"Building a business as a woman means freedom — freedom from the box people try to put you in, freedom to use your skills and capabilities in ways you never expected. It means a confidence that can't be given to you, only discovered. I've found that I grow the most when I'm challenged the most, and every hard day teaches me something new about what I'm capable of. Women often play small because they underestimate the power they already have — these businesses are my reminder, every single day, that we don't have to."
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Yashinta Lethlean

YSL Consulting

I love the impact I can have in helping founders move from scattered marketing efforts to structured systems that generate consistent leads, stronger brand positioning, and measurable revenue growth.

"Building a business as a woman means creating opportunities on your own terms with brands I love."
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Suthinee Kranjaroon

Zilk Growth

Earth Suthinee Kranjaroo leads Zilk Growth, a growth consultancy helping Asian-owned businesses scale through strategy-led marketing and brand development.

Her work focuses on helping founders overcome systemic barriers, strengthen their positioning, and build culturally confident brands that can succeed in mainstream markets while staying true to their identity.

Building a business as a woman means having the courage to lead with vision, challenge limitations, and create opportunities not only for yourself — but for the communities that follow.

INDUSTRIES OUR FOUNDERS

ARE TRANSFORMING

The women inside The Business Advisory™ are building companies across a diverse range of sectors — from healthcare and education to tourism, marketing and the trades. While the industries vary, the ambition is the same: build meaningful, scalable businesses that leave a lasting impact.

i

Digital Marketing & Agencies

II

Healthcare Consulting

III

Early Childhood Education

IV

Social Media & Creator Education

V

Tourism & Hospitality

VI

HR Consulting

VII

Trades & Construction

VII

Arboriculture & Environmental Services

IX

Business & Strategy Consulting

X

Leadership & Habit Development

XI

Marketing Systems & Growth Strategy

XII

Legal Consulting